“Riddell’s biggest challenge in 2021 was that we had multi-tiered needs, along with multi-faceted goals that we had to accomplish in a big year for the brand. The major initiative being the launch of two new flagship product offerings: our new Axiom football helmet and our smart helmet technology based InSite Analytics subscription service. It doesn’t get higher profile for us. We trusted Michael Khachadoorian and his team to collaborate with us from the beginning, soup to nuts. Everything from location scouting and model selection to content capture and delivery, and everything in between (which is A LOT) was first class all the way.  

As the industry leader, Riddell has high standards for our brand and how our brand is represented. Each year for the past 10+ years, we’ve trusted that Michael and his team will go above and beyond to capture the exact right shot, no matter what it takes. We’ve seen Mike running full speed downfield between football players with a camera and seemingly no regard for his body, we’ve seen him strip down to his skivvies in a studio to ensure the lighting was just right. One year, Mike and David were up until 4:00 a.m. welding together metal rods and lighting to deliver on a crazy idea that we had. And deliver they did. Boy do we have stories to tell. And all of them end the same way: The delivery of a gluttony of superior quality photography and video that meets and even exceeds what we set out to accomplish each year from our first engagement with the team. 

Additionally, we always know that we’re going to be taken care of during the planning stage and while on set. The amount of prep work and thought the team puts into what we’ve come to know as content shoot “events” is something to behold. For example, in our chosen studio in Dallas in 2021, the whole team was on site two days prior to strip down an existing studio and build it back up in a stark white environment in order to deliver on our creative vision for our new helmet launch. When we arrived, it was like an entirely new, unique place that provided a custom environment where Michael and team would help us make our vision a reality. 

We would be remiss not to mention the care that Delilah puts into making sure our team is comfortable, organized and nourished throughout our shoot days. The days can get long and Delilah is there before we arrive and after we leave to make sure everything is just right. She thinks of everything and simply makes things happen, all with a genuine smile on her face. Delilah is the organizational guru that keeps the ship going in the right direction.

The team at Khachadoorian Photography works so well together on set that there is a palpable unspoken understanding of what is needed for the shot, allowing everyone to act quickly and effectively for all things needed on-set.

We would recommend Khachadoorian Photography to any organization that is looking to have their brand vision realized beyond expectation.”

Erin Griffin, Vice President, Marketing and Communications, Riddell

Bryan Housh, Director, Marketing and Creative Services, Riddell

Kelsey Ping, Marketing Operations Manager, Riddell